NFL54 min ago2 minute read

Bills Quarterback Josh Allen Builds Massive Off Field Empire

Josh Allen is becoming a major star in television commercials while leading the Buffalo Bills on the field.

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High Energy on the Camera Set

Josh Allen is known for his big arm on the field, but the Buffalo Bills quarterback is also making a major impact in television commercials. Many professional athletes set strict limits on set, restricting how many times they will throw a ball or run. Commercial directors report that Allen takes a very different approach by giving total effort on every single take.

Former creative director Alex Bower noted that during a hot filming day in Los Angeles, Allen ran lines and threw passes at full strength repeatedly. That dedication made his commercials look completely real. Brand executives from Natrol and Wonderful Pistachios also praise Allen for hanging out with crew members and asking how he can improve his performance.

Relatable Background and Big Income

Allen says his trick for acting is simply trying to be himself and winging it. However, he also gets help from his wife, Academy Award nominated Marvel superhero actress Hailee Steinfeld. Off the set, Allen is a busy husband and father whose family owns a pistachio farm, making his partnership with Wonderful Pistachios a natural fit.

His relatable origin story helps connect him with fans. Before landing at Wyoming, Allen personally emailed more than 1,000 college coaches and coordinators seeking a scholarship, receiving only two offers. Today, he is chief executive officer of his own production studio and commands enormous financial success.

Ranking Among the World's Best Paid

The off field business is paying off in a huge way for the Buffalo Bills quarterback. According to Forbes numbers for 2026, Allen earns 17.5 million dollars in off field income. That puts him second among all NFL players, behind only Kansas City Chiefs quarterback Patrick Mahomes at 28 million dollars. No other NFL player topped 5 million dollars in off field earnings.

When added to his 55.1 million dollar football salary, Allen ranks 22nd overall among the highest paid athletes in the world. He also ranks 10th in off field earnings among athletes in major American team sports, excluding international soccer and individual sports like golf or tennis.

What it means for the next game

Buffalo Bills at Los Angeles Rams (NFL, Tue, 13 Oct): Los Angeles Rams win 58%, Buffalo Bills win 42%; projected score Los Angeles Rams 28, Buffalo Bills 25. Our safest pick: Under 61.5 points.

Buffalo Bills at Las Vegas Raiders (NFL, Sun, 18 Oct): Las Vegas Raiders win 28%, Buffalo Bills win 72%; projected score Las Vegas Raiders 22, Buffalo Bills 29. Our safest pick: Bills to win.